IT for Small Businesses

Are you on Twitter?  Facebook?  Anything?  If not, why not?  If you can possibly swing it, start engaging with people on Twitter!  If there's one thing I've learned about marketing, it's just a bunch of guessing and trying things.  Get an account established for your brand (preferably your domain name, minus the .com, .net or whatever), and start engaging!
Remember, be yourself.  These people on Twitter don't want to interface with your "brand" - they want to get to know you.  It's back to the olden days of one-to-one marketing, but in a method that's vastly more efficient and public.